“Be Wedgie Free”

http://www.youtube.com/watch?v=LcM0OT6mnqA
or
http://www.youtube.com/bewedgiefree

“Be Wedgie Free” is the slogan that Hanes is using for their new You Tube commercial. In the commercial you see actress Sarah Chalke dance, squirm, and shimmy allover as she is walking down the side walk. She is doing this all in attempts to get her wedgie out without fixing it by hand because she is out in public. I know this advertisement is not directed towards the male demographic. However it could be pretty funny to see an add like this that is targeted towards the male demographic. How differently do you think they would try to sell men’s wedgieless underwear? This advertisement however is directed towards women, women who are irritated by the problem of having wedgies, and the obstacle of trying to free themselves of these wedgies when in a place where they can’t simply pick it. The add then offers a solution to this problem of trying to wiggle your way out of a wedgie by purchasing very comforting Hanes panties that won’t ride. It seems Hanes is trying to identify with their intended customers by with a humorous approach to the irritating and possible embarrassing consequences of getting a wedgie and offering their product as a comfortable solution. I would guess that Hanes is reaching their target audience here and that many women will like this advertisement. Maybe just because of the humor of the situation, or that they might be able to relate to it. Maybe their Scrubs fans and will look farther into the product because of Sarah Chalke. If anything I can defiantly see this add catching the attention of younger kids who would probably look at just the humor in the add, or just enjoy the catchy song. Maybe seeing this add just might remind women how much they want comfortable underwear.